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David Thamus Ajout d’un nouvel article Autre
2026-01-12 09:22:55 -

The Power of Secondary Research in Market Understanding
In many organizations, the constraint is not data access. It is synthesis. Markets generate signals everywhere: inside your organization (sales data, CRM notes, supplier quotes) and outside it (competitor websites, news, public filings, trade data, policy updates, investor decks, job postings, and tender notices). The real gap is rarely “information.” It is turning scattered...

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David Thamus Ajout d’un nouvel article Autre
2025-12-22 15:13:14 -

Unlocking Global Opportunities: Methods That Elevate Market Sizing & Forecasting Accuracy
Why Market Sizing & Forecasting Matters in Global Expansion To successfully enter an international market takes far more than instinct. It demands time, disciplined research, and a strong understanding of the economic, competitive, and consumer forces shaping that country. Market sizing and forecasting play a central role in this process because they validate revenue assumptions,...

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