In many organizations, the constraint is not data access. It is synthesis.
Markets generate signals everywhere: inside your organization (sales data, CRM notes, supplier quotes) and outside it (competitor websites, news, public filings, trade data, policy updates, investor decks, job postings, and tender notices). The real gap is rarely “information.” It is turning scattered...
Why Market Sizing & Forecasting Matters in Global Expansion
To successfully enter an international market takes far more than instinct. It demands time, disciplined research, and a strong understanding of the economic, competitive, and consumer forces shaping that country. Market sizing and forecasting play a central role in this process because they validate revenue assumptions,...
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