In recent times, book marketing services have gained significant attention, especially as both brick-and-mortar stores and online booksellers experience brisk sales. For authors who are self-publishing, familiarizing yourself with effective book promotion techniques is vital for a successful marketing strategy. A diverse combination of promotional methods tailored to fit the unique attributes...
Authors of non-fiction books possess significant expertise in their subject matter, which is what qualifies them to write. When it's time to promote their work, many book publicists are suggesting that authors pen bylined articles for relevant publications. These articles serve dual purposes: they provide the author with valuable exposure and allow for a subtle mention of their book in the bio...
Warner Bros. Pictures has expanded its publicity team with the appointment of two new Vice Presidents, Maggie Schmidt and Stacy Ivers. These strategic hires are part of a broader departmental restructuring led by Debbie Miller, the Senior Vice President of Domestic Publicity and Promotions, who was appointed to oversee the division last June.
Both Schmidt and Ivers will report directly to...
Publishing a book is one thing. Getting people to actually know it exists is an entirely different battle. If you think your publisher will do all the promotion for you, you’re fooling yourself. Most authors learn this the hard way: the publisher’s “publicity plan” is usually basic, short-lived, and not even close to enough to build real demand or visibility.
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