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2025-12-15 11:38:20 -

The Book Publicity Value of Publishing Articles
Authors of non-fiction books possess significant expertise in their subject matter, which is what qualifies them to write. When it's time to promote their work, many book publicists are suggesting that authors pen bylined articles for relevant publications. These articles serve dual purposes: they provide the author with valuable exposure and allow for a subtle mention of their book in the bio...

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2025-11-17 19:51:22 -

Why Every Author Needs a Dedicated Publicist — Not Just a Publisher
Publishing a book is one thing. Getting people to actually know it exists is an entirely different battle. If you think your publisher will do all the promotion for you, you’re fooling yourself. Most authors learn this the hard way: the publisher’s “publicity plan” is usually basic, short-lived, and not even close to enough to build real demand or visibility. A...

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