In recent times, book marketing services have gained significant attention, especially as both brick-and-mortar stores and online booksellers experience brisk sales. For authors who are self-publishing, familiarizing yourself with effective book promotion techniques is vital for a successful marketing strategy. A diverse combination of promotional methods tailored to fit the unique attributes...
Authors of non-fiction books possess significant expertise in their subject matter, which is what qualifies them to write. When it's time to promote their work, many book publicists are suggesting that authors pen bylined articles for relevant publications. These articles serve dual purposes: they provide the author with valuable exposure and allow for a subtle mention of their book in the bio...
In today’s publishing world, writing a great book is only half the battle. With over 4 million books published globally each year, standing out in the crowded market is increasingly challenging. Authors often turn to professional book marketing agency services to ensure their work reaches the right readers and achieves measurable results. However, choosing the wrong agency can lead to...
In today’s highly competitive publishing industry, writing a book is only half the battle. For authors, generating awareness and excitement before a book’s release is crucial for success. Social media has emerged as one of the most effective tools for building anticipation, engaging readers, and driving pre-orders. Yet many authors struggle with one key question: When should they...
In today’s digital age, authors have more options than ever to publish and sell their books through apps and online platforms. But not all apps are equal when it comes to earning royalties some offer significantly better payout structures, wider distribution, and more control for authors. As the publishing landscape shifts toward digital and indie channels, understanding these differences...
Publishing a book is one thing. Getting people to actually know it exists is an entirely different battle. If you think your publisher will do all the promotion for you, you’re fooling yourself. Most authors learn this the hard way: the publisher’s “publicity plan” is usually basic, short-lived, and not even close to enough to build real demand or visibility.
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