Introduction
The Lingerie Market encompasses a wide range of intimate apparel designed for comfort, support, aesthetics, and personal expression. This market includes bras, briefs, panties, shapewear, sleepwear, lingerie sets, and functional innerwear for women, men, and increasingly gender-neutral consumers. Lingerie serves both functional and emotional roles, combining daily wear...
The global lingerie industry is experiencing accelerated transformation as shifting consumer expectations, lifestyle changes, and a heightened demand for comfort reshape category dynamics. Modern shoppers prioritize breathable fabrics, inclusivity in sizing, sustainable materials, and a balance between aesthetics and everyday practicality. Brands are responding with expanded product ranges,...
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