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2025-06-27 13:36:37 -

Digital Marketing Evolution in Italy: The Rise of Influencer-Led Campaigns

The global influencer marketing market has undergone a profound transformation in recent years, evolving from a niche digital strategy into a core component of brand engagement and performance-driven advertising. As consumer trust in traditional media declines and the demand for authentic, peer-endorsed content rises, brands are increasingly allocating budgets toward collaborations with...

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