Understanding the global landscape requires separating taste from logistics. Preferences for length, texture, and color vary by region, but the fundamentals—comfort, believability, and manageable care—are universal. Supply chains start with sourcing and processing, where cuticle-preserving techniques and minimal chemical load produce longer-lasting strands with natural movement....
Winning teams treat insights as an operating system, not a report. Strong market research ties voice-of-customer, stylist feedback, and performance analytics into product roadmaps and go-to-market playbooks. Qualitative inputs—fit issues, bond comfort, color ambitions—become testable hypotheses, while quantitative signals—attach rates for care kits, reorder intervals, return...
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