The global connected TV (CTV) market is undergoing rapid transformation as streaming platforms, digital advertising, and smart technologies redefine how audiences consume content. Valued at US$ 85.9 Bn in 2024, the global connected TV industry is projected to grow at a robust CAGR of 9.3% from 2025 to 2035, reaching approximately US$ 248.4 Bn by the end of 2035.
The shift from traditional...
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