Search has changed faster in the last few years than it did in the decade before. Traditional search engine rankings still matter, but the rise of AI-generated answers, conversational assistants, and zero-click search experiences has reshaped how brands appear online. A website can rank well on search engines and still lose attention if it is missing from AI-powered summaries, recommendation...
Every new marketing investment eventually faces the same question from leadership: what is this actually worth? AI visibility tools are no exception, and unlike traditional SEO, there is not yet a widely agreed-upon formula for tying AI mentions directly to revenue. That does not mean it cannot be measured, it just requires a slightly different framework than the click-based models marketers...
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