The way people search online is changing faster than ever. For years, businesses focused mainly on Google rankings, backlinks, and traditional SEO. Today, users are increasingly asking questions directly to AI tools such as ChatGPT, Gemini, Claude, Perplexity, and other AI-powered search platforms.
This shift has created a new challenge for brands. Ranking on Google is no longer enough....
Every new marketing investment eventually faces the same question from leadership: what is this actually worth? AI visibility tools are no exception, and unlike traditional SEO, there is not yet a widely agreed-upon formula for tying AI mentions directly to revenue. That does not mean it cannot be measured, it just requires a slightly different framework than the click-based models marketers...
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