The Rise of Hyper-Personalization in U.S. Mobile Value-Added Services The U.S. mobile value-added services (MVAS) market, valued at USD 219.51 billion in 2024, is advancing at a 10.2% CAGR through 2034, with growth increasingly channeled through segment-specific innovation and application-driven demand. Unlike broad infrastructure plays, the current expansion is rooted in product differentiation across service categories—particularly mobile security, cloud...
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