Kanye West wasn’t the first artist to release merchandise, but he was the first to turn it into a fashion category
Kanye West has never been “just” a musician—he’s a cultural engine, a trendsetter, and one of the biggest fashion influences of the 21st century. His merch collections, from Yeezy-themed  drops to tour-exclusive kanyewestmerchshop.net capsules, have become a phenomenon on their own. Today, Kanye West merch is more than clothing—it’s a statement, a...
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