A2P SMS Market Expansion Driven by Mobile Penetration and OTT Integration 2030
A2P SMS Market: Accelerating Digital Engagement Through Trusted Mobile Communication The A2P (Application-to-Person) SMS Market, valued at USD 68.90 billion in 2023, is steadily advancing toward USD 87.25 billion by 2030, growing at a CAGR of 3.43%. Despite the explosion of over-the-top (OTT) messaging apps, SMS continues to stand its ground as the most reliable,...
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