Mixed Emotion Winter Sale thrill guilt and savings The banner flashes across the screen or hangs above the store entrance: winter sale. The numbers jump out first. A neat percentage cut, a final price that looks softer than last week. Your heart speeds up a little. Suddenly, the pair you were “just browsing” becomes a real possibility. You add it to the cart, or you pick it up from the shelf and feel the material. In that moment, it...