How Stussy Turns Streetwear Into a Cultural Movement
Stussy was founded in the early 1980s in California as a small surf-related brand. The founder of the brand Shawn Stussy began by signing the name of his logo on the surfboards and T-shirts manually. This informal creative activity became a cultural icon that was disseminated in the local community. The young people who were into the casual lifestyle soon made Stussy a movement. Its visual...
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