Why Web3 Retargeting Feels Broken And What to Do Instead? Noticed this with a lot of Web3 projects — they drive traffic, but do not really optimize for retargeting. The usual Web2 playbook does not fully work here. User journeys are fragmented as someone visits, maybe connects a wallet, then disappears. If you treat all users the same in retargeting, conversions stay low. What actually helps is segmenting users based on actions (like page visits, wallet connects, drop-offs) and adjusting messaging for each stage. Also, timing matters more than people think retarget too late and you lose them. We put together a breakdown on Web3 retargeting strategy covering how to approach this properly here -https://www.blockchainmarketingninja.com/web3-projects-retargeting-strategy/