Supply chain operations refer to the total operations undertaken during the planning, execution, and management of activities that facilitate the process of moving goods and services from the supplier to the consumer. 

Supply chain encompasses various essential activities, including procurement, manufacturing, storage, logistics, distribution, and more. As new technology and analytics are adopted, companies are better able to create more visibility in the supply chain process, so they can respond quickly to market changes and fluctuations. 

Another important role of supply chain operations is to coordinate with manufacturers, suppliers, and logistics service providers to ensure timely delivery and that quality standards are met. Besides, they are essential for risk mitigation as they are used to identify the disruptions in the supply chain process and take measures to reduce their effects.