The global pea protein market was valued at USD 2.8 billion in 2024 and is anticipated to grow at a CAGR of 15.20% from 2025 to 2034, reflecting surging demand for sustainable, allergen-free plant proteins across food, beverage, and nutritional sectors. Regionally, North America leads in both market size and innovation adoption, accounting for over 40% of global revenue in 2024, driven by a mature plant-based food ecosystem, strong venture capital backing for alt-protein startups, and clear FDA regulatory pathways for protein content claims. Europe follows closely, propelled by the EU’s Farm to Fork Strategy, stringent allergen labeling laws that favor non-soy, non-dairy proteins, and consumer preference for clean-label, non-GMO ingredients. In contrast, the Asia Pacific region—while currently smaller in absolute terms—is projected to register the highest growth rate, exceeding 17% CAGR, fueled by rising lactose intolerance, expanding flexitarian diets in urban centers, and government initiatives promoting pulse cultivation in India and China as part of climate-resilient agriculture.

In the United States, the convergence of health trends, environmental awareness, and aggressive product launches by brands like Beyond Meat and Oatly has normalized pea protein in mainstream retail, from dairy alternatives to high-protein pasta. The USDA’s support for pulse crop research under the 2018 Farm Bill has also strengthened domestic yellow pea supply, reducing reliance on Canadian imports. Canada itself—home to the world’s largest pea protein producers—has emerged as a critical node in North American cross-border supply chains, with Saskatchewan’s “Field to Food” initiative fostering vertical integration from farm to finished ingredient.

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Europe’s regulatory environment further accelerates adoption: EFSA’s positive opinion on pea protein’s role in muscle maintenance enables functional health claims, while the EU’s deforestation regulation indirectly favors pea over soy due to its lower land-use footprint. However, geopolitical friction has introduced volatility; China’s 2023 temporary restrictions on certain Canadian agricultural exports disrupted global pea supply, prompting European buyers to diversify sourcing to France and Germany, where regional manufacturing trends are shifting toward decentralized, small-scale processing hubs. Market penetration strategies now emphasize localization: neutral-flavor isolates for European dairy alternatives, high-viscosity concentrates for Asian meat analogs, and cost-optimized texturized proteins for Latin American school meal programs. As global food systems pivot toward resilience and sustainability, the interplay between regional manufacturing trends, cross-border supply chains, and culturally attuned market penetration strategies will determine leadership in this high-growth plant protein segment.

  • Roquette Frères
  • Ingredion Incorporated
  • Kerry Group plc
  • Axiom Foods, Inc.
  • Cosucra Groupe Warcoing SA