The rising need for transparency, security, and operational efficiency has brought Vehicle Tracking Systems (VTS) to the center of fleet and mobility strategies worldwide. As organizations and governments prioritize data-driven monitoring and enhanced road safety, the integration of GPS, telematics, and IoT has accelerated, pushing this technology into diverse sectors from logistics and oil & gas to passenger transport and public safety.

According to Straits Research, the global vehicle tracking system market size was valued at USD 28.11 billion in 2024 and is projected to grow from USD 31.83 billion in 2025 to reach USD 85.81 billion by 2033, growing at a CAGR of 13.2% during the forecast period (2025–2033). This substantial growth reflects a global consensus on leveraging real-time data for effective fleet management and security.

Key Players and Their Strategic Advances

Global competition intensifies as companies launch next-generation devices and integrated fleet platforms:

  • Verizon Connect (USA): Leading through its "Reveal" fleet management software, Verizon Connect rolled out major Q2 2025 updates, featuring advanced analytics and new driver coaching tools.

  • Geotab Inc. (Canada): Geotab, a leader in telematics, expanded its product range in 2025. Known for advanced AI, driver behavior analytics, diagnostics, and global partnerships, Geotab dominates both North America and Europe.

  • TomTom (Netherlands): TomTom International BV drives adoption in EU logistics, recently updating its telematics platform to support predictive alerts, driver performance tracking, and seamless integration with third-party logistics software.

  • CalAmp (USA): With breakthroughs in GPS tracking hardware, CalAmp enables insurance telematics and real-time alerts, notably expanding presence in Latin America in 2025.

Other notable names include Laipac Technology (Canada), ORBCOMM (USA), Teltonika (Lithuania), Sensata Technologies (USA), and Trackimo (Israel/Global), each strengthening their portfolios through AI, IoT, and region-specific compliance.

Country-Specific Regulations and Momentum

  • India: The Ministry of Road Transport and Highways mandated AIS 140-based GPS tracking and panic buttons for commercial vehicles by October 2025, with penalties for non-compliance. Furthermore, haulage tractors will require RFID-integrated GPS tracking and event data recorders starting 2026, signaling a technological leap in road safety and vehicle control.

  • USA: Federal and state incentive programs continue to increase VTS adoption, especially in logistics and school bus fleets. California and Texas, as logistics hubs, observe widespread cloud-platform deployments.

  • European Union: Stronger regulations and EU digital integration have resulted in rapid adoption of IoT-enabled VTS, notably in Germany, France, and the UK. EU mandates urge all new commercial vehicles to integrate compliant tracking and telematics by 2027.

  • Middle East & Africa: Oil and infrastructure expansion drives VTS demand for asset monitoring and security, whereas anti-theft and road safety concerns fuel rapid uptake in Africa.

Innovation, Growth Drivers, and Trends

  • The sector is witnessing rapid integration of AI, IoT, and big data for predictive maintenance, route optimization, driver scoring, and insurance-based pay-as-you-drive models.

  • Demand for mobile app-centric platforms is expanding, enabling instant tracking and geofencing alerts for both consumer vehicles and fleets.

  • Compliance-driven adoption surges, with governments enforcing safety requirements, automated incident reporting, and data connectivity to national transport control centers.

  • Sustainability and operational efficiency are motivators, as firms adopt VTS to reduce emissions, curb fuel wastage, and streamline delivery chains.

Recent News and Developments

  • May 2025: Teltonika (Lithuania) partnered with EV manufacturers for next-gen GPS modules tailored to electric commercial vehicles, combining energy usage analytics and predictive recall alerts.

  • July 2025: India’s haulage tractor mandate for GPS tracking and EDR integration published, with stakeholder consultations and phased rollout until 2027.

  • April 2025: Geotab announced a collaboration with a global automaker to co-develop advanced VTS modules utilizing AI-based route planning and driver assistance analytics.

  • Q2 2025: Verizon Connect integrated video intelligence technology for in-cab monitoring and incident reconstruction in its "Reveal" platform, targeting North American fleets.

Future Outlook and Summary

Vehicle Tracking Systems are entering a phase of ubiquitous adoption, aligning with regulatory shifts, sustainability goals, and a data-driven operating environment. As competition expands, regional customization, AI-driven analytics, and vertical-specific compliance are set to define the sector’s future trajectory.

Summary:
Vehicle Tracking Systems are experiencing solid growth due to regulatory requirements, safety concerns, and demand for operational intelligence. Leading companies innovate through AI, IoT, and compliance, while country-specific mandates accelerate adoption. The next decade promises greater intelligence, connectivity, and security in vehicle monitoring.