Packaging might seem like a small detail, but in the world of baked goods, it speaks volumes. Pastry boxes are not just containers, they are silent storytellers that shape how customers see your brand and how they experience your treats. From the moment someone lays eyes on a box to the second that they open it, packaging plays a powerful role in turning a simple pastry into a memorable...
If you own a candy shop and feel as though you can now take a breather after the rush of Christmas and New Years’, think again. Valentine’s Day is a holiday that sneaks up on you fast, and for candy shops, it’s the Super Bowl of sweetness. While most of us are casually debating the merits of milk chocolate versus dark, the best candy shops are already deep in preparation mode...
For candy and sweet shops, mid-February is the busiest and most profitable day of the year. On the days leading up to the 14th (and even some days after it), people are looking for sweet ways to say “I love you,” and that puts your store in the spotlight. That might sound like a lot of pressure, but don’t panic. With a little creativity and the right promotions, you can turn...
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