According to research featured in The New York Times on the surprising power of promotional products, the effectiveness of corporate gifts depends not on their cost, but on how well they align with recipient values, lifestyle preferences, and professional needs. This isn't just marketing theory—it's backed by comprehensive studies of employee engagement and gift psychology.
"The most...
Employee onboarding is more than administrative tasks; it’s a chance to set the tone for a productive and engaged relationship. In today’s competitive job market, first impressions are critical, and thoughtful onboarding practices can significantly boost morale, loyalty, and brand perception. A premium onboarding gift like the iconic banker bag from Scarborough & Tweed offers a...
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