Executive Summary

The Global Tequila Market is experiencing a robust growth trajectory, driven by increasing consumer preferences for craft and artisanal spirits. With a valuation of approximately 415.4 million liters in 2023, the market is projected to expand at a CAGR of 5.26% during 2025-2030, reaching around 594.7 million liters by 2030. Diverse product offerings and innovative flavors are shaping consumer choices, making tequila one of the most sought-after spirits globally. The shift toward organic and additive-free products further enhances market dynamics, ensuring sustained engagement from consumers and businesses alike.

How Big is the Tequila Market?

  • Market Size in 2024: Approximately 415.4 million liters.
  • Market Size by 2030: Expected to reach 594.7 million liters.
  • CAGR (2025–30): Estimated growth rate of 5.26%.
  • Historical Years: Data from 2020 to 2023.
  • Base Year: 2024 is considered the baseline for analysis.
  • Forecast Years: Growth predictions extend from 2025 to 2030.
  • Market Value: Steady increase in market transactions, making it a lucrative industry segment.

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Top Tequila Brands in 2025

The major brands operating in the tequila market include:

  • Becle, S.A.B. de C.V.
  • Amber Beverage Group
  • Bacardi Limited
  • Suntory Group
  • Brown–Forman
  • Diageo Plc
  • Pernod Ricard
  • Davide Campari-Milano N.V.
  • Solento Inc.
  • Constellation Brands, Inc.
  • Asahi Beverages
  • LVMH (Moët Hennessy)
  • Heaven Hill Distilleries, Inc.
  • Casa Aceves and others

Emerging Trends in the Tequila Market

The tequila market is witnessing several emerging trends that are reshaping consumer experiences and preferences. The surge in demand for artisanal and craft spirits is primarily driven by millennials and Gen Z, who prioritize authenticity and unique flavor profiles. The increasing popularity of organic and additive-free tequila further reflects consumers' health-conscious choices. Moreover, the introduction of ready-to-drink premixed tequila cocktails appeals to younger demographics looking for convenience and variety. Celebrity endorsements and influencer marketing have also become pivotal in driving brand awareness and consumer engagement, adapting to modern marketing strategies. Furthermore, the trend of sustainability and responsible sourcing is pushing brands to innovate without compromising quality. Together, these trends are set to enhance market growth and reshape the future of tequila consumption.

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Tequila Market Segmentation Insights

The tequila market can be segmented based on:

Type:

  • Blanco
  • Joven
  • Reposado
  • Curados
  • Cristalino
  • Others (Anejo, Extra Anejo)

Grade:

  • Value
  • Premium
  • Others (Super Premium, Ultra-Premium)

Purity:

  • 100% Tequila
  • Mixto Tequila

Distribution Channel:

  • Off-Trade [Supermarkets/Hypermarkets, Liquor Stores, Online Retail, Others]
  • On-Trade [Restaurants & Bars]

Region:

  • North America
  • South America
  • Europe
  • Middle East & Africa
  • Asia-Pacific

Market Forecast Overview (2025–2030)

  • CAGR Projection: 5.26% growth anticipated.
  • Largest Market Segment: Blanco segment leading the market.
  • Top Region or Country: Europe expected to exhibit significant growth.
  • Key Growth Drivers: Rising inclination towards craft and artisanal spirits; increased consumer focus on organic and additive-free products.
  • Market Dynamics: The ongoing trend of premiumization significantly influences market expansion.

Frequently Asked Questions (FAQ)

What is the tequila market size?

  • The tequila market was valued at approximately 415.4 million liters in 2023.

What is the tequila market share?

  • Leading brands such as Bacardi Limited and Diageo Plc dominate the market share.

What are the top 7 tequila brands?

  • Some of the top tequila brands include Becle, S.A.B. de C.V., Amber Beverage Group, Bacardi Limited, Suntory Group, Brown–Forman, Diageo Plc, Pernord Ricard, Davide Campari-Milano N.V., Solento Inc., Constellation Brands, Inc., Asahi Beverages, LVMH (Moët Hennessy), Heaven Hill Distilleries, Inc. , Casa Aceves, Others

What trends are shaping the tequila market?

  • Emerging trends include a focus on organic, additive-free products and the rise of ready-to-drink cocktails.

What are the recent tequila market statistics?

  • The tequila market is projected to grow at a CAGR of 5.26% from 2025 to 2030.

About US:

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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