Broken Planet Clothing has a website that includes a video showcasing their products and explains that they are a sustainable streetwear brand. Streetwear has never been a mass production or mass consuming thing, it was all about individuality, expression and rebellion but **[Broken Planet Clothing](#) is making it a step further. This brand is not just reinventing the urban fashion, but it is also reinventing the idea of dressing responsibly. In ethical production and good storytelling, **Broken Planet** is demonstrating that sustainability can be as cool as it is supposed to feel.